A Couple of My Favorite Projects
WaveMakers
As the founder and marketing strategist behind WaveMakers Swim Camps in Abu Dhabi, I led the full development of the brand’s identity and digital presence. From building the website to reflect our NCAA-inspired training model, to managing engaging social media content tailored to the local market, every element was designed to connect with student-athletes and families in the region. I created blog content to share swim tips, camp updates, and athlete success stories, while launching targeted email campaigns to drive sign-ups, build community, and keep parents informed. The result is a growing, recognizable brand that brings elite swim training and mentorship to the Middle East.
"When you train with the inspired, you become the inspiration
Partners Brokerage
As the marketing lead for The Partners Real Estate Brokerage, I’ve played a key role in shaping the brand’s digital presence from the ground up. I designed and built a clean, user-friendly website to reflect the firm’s values and services, created and managed all social media platforms to increase engagement and visibility, and developed a blog strategy to position the brokerage as a trusted resource in the real estate space. In addition, I established and launched their email marketing system to drive lead nurturing and client communication. Every touchpoint was crafted to reflect the company’s commitment to personalized service, local expertise, and community connection.
The University of Tampa Swim Team
During my time as the Social Media Coordinator for the University of Tampa Swim Team, I led a strategic content revamp that helped grow our Instagram following by over 200%. I produced high-impact reels, engaging stories, and custom graphics that captured the spirit of our team and boosted audience engagement. I organized and executed Media Day, ensuring professional-quality content that fueled our seasonal campaigns. By closely tracking analytics, I was able to identify what resonated most with our audience and adjust our content strategy in real time to maximize reach and engagement. I also spearheaded collaborations with athletes and university partners to expand our digital footprint and build a stronger online community.
